When I was a kid, the prefix “Swedish” elicited a coolly exotic naughtiness. “Swedish” may now be synonymous with Billy shelving and meatballs, Zlatan Ibrahimovic’s silky skills and Sofia Helin in some Scandi noir series, but back in the 1970s “Swedish” front-loaded onto any word raised an eyebrow, caused a titter, a nudge-nudge, wink-wink, know-what-I-mean conspiracy of Benny Hill-ish suggestion. Swedish massage, Swedish cinema. Swedish au pair. Swedish model.
“Swedish” generally alluded to a casual attitude towards sex, a liberal and priapic take on nudity, porn and fidelity. Even Swedish cheese was mostly hard. But not as stiff as their knackebrod hard bread, which also had a name that sounded like a testicle.
Judging by the (non-porno) Swedish films we got to see — Hon
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