Weekend Discussion: Accounting Doesn’t Need to Be Sexy - Going Concern

If you didn’t catch it, The Economist published this the other day:

Sigh.

They weren’t taking liberties with the word “sexy” either. The intro paragraph reads:

In tiktok parlance, “accountant” is code for a sex worker. Now proper beancounters want to reclaim the title and make it appealing to prospective recruits, on the popular short-video app and elsewhere. The American Institute of Certified Public Accountants (aicpa), the profession’s main trade group in America, has a TikTok feed laden with career tips and young accountants (the real sort) living their best professional lives. It has 27,000 followers—and its work cut out.

How about instead of trying to wrestle the title of “accountant” from people who sell pictures of their feet on the internet the profession focuses on improving the two key issues that conspired to scare young people away: low starting salaries and poor work-life balance. No? “Sexy” TikToks is what we’re doing? OK.

There’s nothing sexier than money and every weekend off, change my mind.

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