Hailey Bieber Shares Sexy Bikini Selfies Teasing Rhode Beauty Makeup - PEOPLE

Hailey Bieber's got some next-level marketing skills. 

This week, the Rhode Beauty founder, 27, shared a couple of oceanside bikini photos while simultaneously hinting at her new makeup launch. 

There's a lot to discuss here, but first, let's talk about Bieber's sexy swimsuit.

While on a tropical getaway, the model wore a sexy red two-piece, consisting of a micro triangle halter-neck top and high-waisted bottoms displaying her tiny hip tattoo. 

She accessorized with matching glasses and a straw cowboy hat, because, as seen with Beyoncé and Kim Kardashian’s recent looks, Western chic is all the rage right now. 

Hailey Bieber rocks sexy red bikini during tropical getaway.

Hailey Bieber/Instagram

Bieber then included a selfie teasing what looks to be Rhode Beauty’s new blush stick, which she used to touch up her strawberry-glazed cheekbones.

Her sheer pastel pink manicure also made the shot, and we wouldn’t be surprised if coquette nails suddenly took over your TikTok feeds. 

Hailey Bieber teases new Rhode Beauty makeup launch.

Hailey Bieber/Instagram

Bieber's beauty brand has gained a cult following in the years after its release in 2022. Launching with only three products — a Peptide Glazing Fluid, a Barrier Restore Cream and a Peptide Lip Treatment — the company has since expanded into the cleanser and essence categories.

It also recently dropped a few tinted versions of its lip treatments, which conveniently fit right inside the brand's viral phone case. Gloss on the go, anyone?

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Bieber recently celebrated Valentine’s Day with husband Justin Bieber. She dressed up for the occasion in a red miniskirt and matching cropped cardigan with flats. She opted for a baby pink lip, but kept her cheeks rosy with blush. 

The couple also attended the 2024 Super Bowl on Feb. 11. Instead of wearing a jersey of her favorite team or opting for sporty style, Bieber decided to drape herself in an animal-print Saint Laurent coat (casual) and took the opportunity to debut her new rich brunette hair color. Justin, 30, wore a Marine Serre shirt with the buttons undone.

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