Hannah Gittens usually goes all out for her man for 'lovers' day'; however, this is her first Valentine's Day being a single woman.
As a 23-year-old navigating the heartache of a break-up, it was the simple act of slipping into a stringy piece of lingerie that shifted her perspective.
"Wearing sexy lingerie was the only thing that could stop me from crying," she said. "It made me feel confident and in control, even when everything else felt uncertain."
Her journey inspired her to create a platform where all women, regardless of their relationship status, could find solace: Submit To Her, a sensual brand redefining beauty standards through the celebration of self-love and confidence. What began as a personal coping mechanism has blossomed into a sexy lingerie line, empowering women from all walks of life to embrace their uniqueness and express themselves boldly, especially when single on Valentine's Day.
"In my past relationship, there was always an argument surrounding submission, about women submitting to men. And even in society, too, it's always women should submit to this and this. I just got so tired of the narrative and so tired of the conversation. So I was just like, submit to 'her'," she said.
"Let's change the narrative. Submit to her. And to be honest, sex and sex appeal is the one way, one of the few ways women can get men to submit to them without having to tell them to submit to them."
At Submit To Her, lingerie is not just fabric, it's a statement of self-acceptance and empowerment.
"Every curve, every contour, and every uniqueness should be embraced," said Gittens. With a mission to inspire confidence through fashion that speaks to individuality and comfort, the brand fosters a community where every woman feels empowered, beautiful, and unapologetically herself. Each piece in the collection is tailored to different experiences. The names of the pieces, carefully curated by Gittens and some of her social media friends, reflect the brand's ethos of enlargement and self-expression.
From 'Twinkle', which is inspired by the boldness of Jada Kingdom, to 'Slickiana', which is a tribute to a departed friend, each piece tells a story of resilience and strength. Even Gittens' models represent various stages of their love lives, embodying the diversity and inclusivity that is at the heart of Submit To Her.
"I wanted every woman to feel represented," Gittens shared. "Whether you're single, dating, in a relationship or in a situationship, there's something for everyone. It's about celebrating yourself, regardless of your relationship status."
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