Aitana Lopez is a vivacious, 25-year-old pink-haired model who has garnered a massive online following thanks to her stunning looks.
But there’s a catch: She isn’t real, although her income sure is.
The buxom babe is actually a bot dreamed up by Spanish designer Rubén Cruz, who uses artificial intelligence to help make thew animated model look as lifelike as possible.
Thanks to Aitana’s lusty online fans, the designer is now making a fortune, netting up to $10,900 per month.
“We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing,” Rubén Cruz, told EuroNews.
The innovative designer is the founder of the AI model agency The Clueless.
Last summer, the idea to design Aitana came to Cruz after he struggled with the logistics of working with real-life influencers.
Now, a team from his AI agency meticulously curates Aitana and her life with the help of Photoshop, deciding what she’ll do, where she’ll go and which content to post — all without the hassle of working with human creators.
People “follow lives, not images,” Cruz explained, so her creators were tasked to “tell a story” with her content, since she isn’t a real person.
“A lot of thought has gone into Aitana,” Cruz said. “We created her based on what society likes most. We thought about the tastes, hobbies and niches that have been trending in recent years.”
Aitana is billed as a Barcelona-based fitness influencer and gamer, who even has a star sign (she’s a Scorpio, for the record).
Aitana has amassed an Instagram following of 132,000, and Cruz and his team can now charge up to $1,000 for an advertisement featuring her image,
Fans also fork out money for sultry images of the busty bot on the subscription-based platform Fanvue — an OnlyFans rival that has an array of profiles featuring AI models.
She’s so eerily real that high profile celebrities will slide into her DMs, not realizing she’s computer-made.
“One day, a well-known Latin American actor texted to ask her out,” Cruz dished. “He had no idea Aitana didn’t exist.”
Due to Aitana’s massive success, the designers crafted a second model, Maia, who they described as “a little more shy.”
They have now received an influx of requests from brands who want their own AI models.
“They want to have an image that is not a real person and that represents their brand values, so that there are no continuity problems if they have to fire someone or can no longer count on them,” Cruz explained.
The companies can also cut costs by employing a virtual influencer, rather than people like mogul Kim Kardashian or TikToker Alix Earle, who are rumored to charge a pretty penny for brand deals.
The Clueless thinks their digitized strategy could lower market prices and provide smaller companies the opportunity to create ad campaigns they otherwise would not be able to afford.
While the agency’s models pander to societal beauty norms — which have been criticized for promoting unrealistic body standards and hyper-sexualizing women — Cruz argues that it’s necessary for the models’ success.
“If we don’t follow this aesthetic, brands won’t be interested,” he said. “To change this system, you have to change the vision of the brands. The world in general is sexualized.”
But that has not been the only hiccup in artificial intelligence integration — the tech is used to cheat on schoolwork, create scarily realistic deepfakes and generate inappropriate images of underage girls.
Because of generative AI’s rapidly advancing capabilities — for example, a fake photo of a Pentagon explosion caused mass confusion earlier this year — some platforms have begun putting disclaimers on content that is created with the software.
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